Its a whole new radio world for us. Lots of you have noticed and I'm thankful that you have. It means we've done something right on "The Matt and Ramona Show" and "The Satisfied Life." You could say that we were radio pioneers. Our old boss, Rick Jackson, was the king of what we called "Personality AC." The format was heavy on conversation with just a tad of the most non-offensive music known to mankind. Our station was a talk/music hybrid and though we haven't had even one sexting scandal, its time to retire the hybrid brand. We're making the necessary adjustments to satisfy a new ratings system and learning a whole new job while we're doing it.
Practically every radio pro in the country has, is or will be getting an earfiul about the effects of the new system from listeners and/or management. Under the old ratings system, The Matt and Ramona Show and The Satisfied Life consistently outperformed the radio station as a whole in key demographics (she said while patting herself, Matt, Bandy, Doc, Wheezy, Pete, Pam and Sharon on the back). Thanks to some musical tweaks and re-clocking (a term I made up to explain changes to the clock that tells us when to talk, play commercials or station IDs) The M&R Show is reclaiming a top spot under the new system. In fact, I think the mental editing we now have to do actually suits Mattman's ADD.
More music simply wasn't the answer on "The Satisfied Life," so we decided to streamline the show and keenly focus on the three I's: issues, information and inspiration. TSL moved from an 8:00 am start to 7:00 am on Sunday mornings. Lowes Foods has graciously supported the changes. Now we're able to continue to provide faith-based, quality programming on a secular Adult Contemporary FM station (that's pretty remarkable in the industry just in case you missed the second pat on the back for the TSL gang).
I must admit, the e-mails to the boss and Facebook comments demanding more Matt and Ramona and less music do wonders for the ego. However, in the current radio environment, that's just not a smart thing to do. Mattman put it best, "isn't a little 'Matt and Ramona' better than none at all?" (I chose to leave off his "you freaks" at the end) We're all still dedicated to providing engaging topics... and we still want you to take us along for the ride.
Need a little Matt and Ramona fix? Yearning for a Satisfied Life? We really hope so!
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